Thursday, June 9, 2011

Ignorance Isn't Bliss

With age comes wisdom


I'm going to take this concept a step back, and SCREAM at college students for just a moment. Are you about to go to college? Are you currently in college? Well you better know what the H-E-Double-Hockey-Bruins-Sticks you're doing there.

No, this post isn't about hockey, or the best teams in the NHL. It is about gaining enough knowledge for yourself in order to prevent you from working at Burger King as a "Shift Supervisor" and thinking you've gained some kind of status.

Today I finished two marketing pieces for my job. The work involved in creating these required me to design, proofread, draft, email, research, and understand the initial request given me. NEWSFLASH---this just in---I didn't major in advertising or graphic design in college. Nope, broadcasting.

But here's the glimmer of hope...I knew in college that I was going to need more than just the skills required to film a news story. So I took an advertising class, and thank heavens...also a course in graphic design. You bet your little orphan Annies bottom dollar it paid off.

You feel stupid? I'm not done. There are still millions of people out there who swear on their mothers grave they won't get Facebook, Twitter, LinkedIn, and for some...a cell phone. WHAT'S WRONG WITH YOU? It's like free marketing for yourself! I've been offered jobs more than once via Facebook and LinkedIn. In fact, I didn't even need to submit a paper resume for one employer, he just wanted to see my LinkedIn profile.

So I want you to go sit in the corner and think about what you've done, or haven't done. Oh and one other thing, the next time you ask me a stupid question I'm going to tell you to use Google.

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